Last Updated: September 24, 2026
Simms Restaurants operates a family of restaurants, clubs, and hospitality businesses in Southern California, including Simmzy's, Lil Simmzy's on the Deck, Tin Roof Bistro, Manhattan Beach Post (MB Post), The Arthur J, Fishing with Dynamite, Ryla, and AttaGirl.
This Privacy Policy (“Policy”) applies to personal information we collect and process when you interact with these brands, including through:
The Simms Restaurants brands are operated by affiliated entities. References in this Policy to "Simms," "Simms Restaurants," "we," "us," or "our” refer collectively to the affiliated entities that operate these brands and collect, use, disclose, or process personal information as described in this Policy.
MWH LLC provides centralized administrative services for the Simms Restaurants family and administers this Policy, privacy requests, and the centralized management of guest information on behalf of the applicable Simms entities. Personal information collected through one Simms Restaurants brand may be combined with information collected through other Simms Restaurants brands and used as described in this Policy.
This Policy covers information about our diners, lodging guests, club and loyalty members, online shoppers, event clients (collectively, “Guests”), and visitors to our websites and app.
It does not cover:
Including, but not limited to:
When you use our websites or app, we and our service providers and advertising and analytics partners may automatically collect information about your device and interactions with our services. This information may include device and browser type, IP address, approximate location derived from your IP address (not your precise location), online identifiers, pages viewed, links clicked, referring pages, and interactions with our website, app, advertisements, and communications.
We may also collect information about actions or events that occur through our websites, app, or connected ordering and reservation services, such as page and menu views, outbound clicks, form submissions, reservation initiations and completions, online orders, gift card purchases, and other conversion events. Depending on the interaction, this information may include transaction value and currency, order or transaction identifiers, restaurant location or concept, items or order contents, reservation party size and date, event names, and page or referring URLs.
We collect this through cookies, pixels, tags, software development kits (SDKs), APIs, server-side integrations, and similar technologies. Some information may be disclosed to advertising and analytics partners as described in Section 6. See Section 8 for information about your privacy choices.
For advertising measurement and conversion attribution, we may also use contact or account information that you provide to us, such as your email address and phone number and, where available, your name, city, state, ZIP code, or customer or account identifier. Certain identifiers may be converted into hashed values before transmission to an advertising platform. We treat such information as personal information even when it has been hashed for these purposes.
If you enable location permissions in our mobile app, we may collect your precise device location to provide location-based features you request, such as identifying nearby Simms Restaurants locations. You can disable access to precise location at any time through your device settings. We do not use precise geolocation to create advertising profiles, target advertising, or infer characteristics about you.
We use security cameras at our restaurants and other locations for the safety, security, loss prevention, and incident investigation. Footage is retained according to the applicable security-camera retention cycle unless needed for an incident or legal matter.
Depending on how you interact with us, we may receive guest information from the following sources:
To provide a more personalized experience across the Simms Restaurants family, we may combine information we collect about you from our different brands, restaurants, websites, mobile application, loyalty and membership programs, and other sources described in this Privacy Policy into a central guest profile.
For example, your guest profile may connect your reservations and dining history at different Simms restaurants, purchases, loyalty and membership activity, preferences, interactions with our websites and mobile application, and your email and text communication preferences.
We use guest profiles to recognize returning guests, remember preferences and occasions, administer loyalty and membership programs, personalize your experience, understand guest activity across our brands, improve our restaurants and services, and personalize marketing and offers. For example, we may use information about your interactions with one Simms Restaurants brand to determine whether you may be interested in another Simms Restaurants brand, restaurant, event, product, or service.
We may also use guest information to create guest segments and infer preferences or interests that help us understand our guests and improve our marketing, hospitality, menus, and future offerings.
As described in the sections below, we may disclose certain personal information to advertising and analytics partners, including Google and Meta, to measure advertising and to deliver advertisements that may be based on your interests and interactions with us. Some of these disclosures constitute “sharing” for cross-context behavioral advertising under California law. You may opt out of this sharing as described in the California Privacy Rights section below.
We do not use sensitive personal information, such as precise geolocation or health-related information you provide concerning allergies or dietary needs, to create advertising profiles or target advertising based on inferred characteristics.
We use guest information to, including but not limited to:
We do not sell personal information. We may disclose personal information as described below:
These disclosures may occur through cookies, pixels, tags, APIs, server-side integrations, and similar technologies. Depending on how you interact with us, information disclosed for these purposes may include online identifiers, website and app activity, page and referring URLs, advertising and conversion events, reservation activity, transaction value and currency, order or transaction identifiers, restaurant location or concept, items or order contents, and other commercial or interaction information.
We may also disclose identifiers such as email address and phone number and, where available, name, city, state, ZIP code, or customer or account identifiers for advertising measurement and conversion attribution. These identifiers may be hashed before transmission in connection with those activities.
Some of these disclosures constitute “sharing” for cross-context behavioral advertising under California law. We do not disclose precise geolocation or health-related information, such as allergy information, for targeted advertising or audience creation. You may opt out of this sharing as described in the Cookies, Analytics & Advertising Choices (Section 8) and California Privacy Rights (Section 10).
If you opt in to receive text messages from Simms Restaurants, you may receive recurring automated marketing at the mobile number you provided. Consent to receive marketing messages is not a condition of purchase. Message and data rates may apply, and message frequency varies. Reply STOP to cancel and HELP for help.
We may use service providers to facilitate our text messaging programs. Text messaging opt-in data and consent will not be shared with third parties or affiliated entities for their own marketing or promotional purposes. We may disclose this information to service providers that assist us in operating our text messaging programs, subject to appropriate restrictions on their use of the information.
We and our service providers and advertising and analytics partners use cookies, pixels, and similar technologies for website and app functionality, analytics, advertising measurement, and advertising.
We use a consent-management platform to manage cookies, tags, pixels, and similar technologies. You can use the privacy controls available on our website to manage analytics and advertising technologies.
If you decline advertising cookies, advertising technologies are restricted in accordance with your selection. Meta advertising tags are not activated, and Google advertising technologies may operate in a consent-restricted mode in which advertising identifiers and remarketing are disabled. Depending on your analytics choices, limited cookieless signals may still be used for analytics or measurement.
You have the following choices:
A request to opt out of sale or sharing is broader than a cookie preference. It applies to advertising-related sharing of personal information through online advertising technologies. When we can associate an opt-out request with an identifiable Guest record, we record a “do not share for advertising” suppression on the central guest record. Requests submitted through the website privacy link, privacy email, or toll-free privacy line use the same suppression process. We maintain records of opt-out requests to document and honor those privacy choices.
We may offer loyalty programs, promotional offers, or other benefits that may constitute financial incentives or price or service differences under California law. The material terms of any such program, including the personal information involved, the benefits offered, and how to opt in or withdraw, will be provided to you when you enroll or participate.
Participation is voluntary. Where required by California law, any financial incentive or price or service difference will be reasonably related to the value of the personal information associated with the program.
This section applies to California residents and supplements the rest of this Policy.
In the last 12 months we have collected the following categories of personal information as defined by the CCPA:
| Category | Examples |
|---|---|
| Identifiers | Name, email address, phone number, mailing address, online identifiers, account identifiers |
| Personal Information described in Cal. Civ. Code §1798.80 | Contact information, payment and billing information |
| Characteristics of protected classifications under California or federal law | Age or date of birth, where provided for birthday recognition, eligibility, or age verification |
| Commercial information | Purchases, reservations, orders, gift cards, memberships, loyalty activity, visit and transaction history |
| Internet or network activity | Website and app activity, device information, interactions with advertisements and communications, and similar usage information |
| Geolocation data | Approximate location inferred from IP address; and precise device location through our mobile app, only with your permission |
| Audio, electronic, visual, or similar information | Security camera footage at our locations; |
| Professional or employment-related information | Employer, job title, or organization, when shared for events or noted for guest service |
| Inferences | Guest profiles, preferences, predicted interests, guest value segments, demographic/persona profiles |
| Sensitive personal information | Precise geolocation via our app, with your permission; and health-related information, such as allergy information, when voluntarily provided in connection with a reservation, dining request, or other Guest interaction |
Sources: We collect personal information from you; through our websites, mobile app, restaurants, and locations; and from the third-party sources described in Section 3c.
Purposes: We collect and use these categories of personal information for the business and commercial purposes described in Section 5.
Sale and sharing: We do not sell personal information.
During the preceding 12 months, we have shared personal information with advertising and analytics partners, including Google and Meta, for cross-context behavioral advertising through cookies, pixels, tags, APIs, server-side integrations, and similar technologies. We use these technologies and services for advertising measurement and attribution, remarketing, and delivering or measuring advertising based on interactions with our websites, app, and advertisements.
Depending on how you interact with us, the categories of personal information we share for these purposes include:
Certain identifiers may be hashed before transmission to an advertising platform in connection with advertising measurement or conversion attribution. Hashing does not necessarily make the information anonymous because the information may be used by the advertising platform to associate those identifiers with platform users.
We do not knowingly share sensitive personal information, such as precise geolocation or health-related information provided concerning allergies or dietary needs, for cross-contextual behavioral advertising.
You may opt out of this sharing as described below.
Disclosures: We disclose personal information to service providers and contractors that perform services on our behalf, including providers of payment processing, reservations, online ordering and delivery, loyalty and mobile-app services, communications, hosting, data storage, analytics, security, and other business services. Depending on the services provided, the categories disclosed may include identifiers, personal information described in Cal. Civ. Code § 1798.80(e), commercial information, internet or other electronic network activity, geolocation data, visual information, professional information, inferences, and sensitive personal information. These disclosures are made for the business purposes described in this Policy.
We do not use or disclose sensitive personal information for purposes that require us to provide a right to limit under the CCPA.
Subject to applicable exceptions, California residents have the right to:
To exercise your rights to know, access, delete, or correct personal information, you may contact us through:
To opt out of the sale or sharing of personal information, use the “Do Not Sell or Share My Personal Information” or “Your Privacy Choices” link on our websites, email [email protected], or call 1-833-997-1238. When an opt-out request can be associated with your Guest record, we record and apply your privacy choice to that record. We also recognize qualifying opt-out preference signals, such as Global Privacy Control (GPC), as required by California law. We honor opt-out requests as required by applicable law.
We will verify your request using information associated with your guest profile (such as your email address and recent transaction details). You may use an authorized agent, who must provide proof of your written permission; we may also require you to verify your identity directly. We respond within the timeframes required by law.
Shine the Light: California Civil Code §1798.83 permits California residents to request certain information about disclosure of personal information to third parties for their direct marketing purposes. We do not disclose personal information to third parties for their own direct marketing.
If you are entitled to additional privacy rights under applicable law, you may exercise those rights by contacting us using the methods described in the Contact Us section below.
We retain guest information for as long as reasonably necessary to fulfill the purposes described in this Policy. In determining how long to retain personal information, we consider the nature of the information, the purposes for which it was collected and used, our relationship with you, and applicable legal, tax, accounting, security, and dispute-resolution requirements. When personal information is no longer reasonably necessary for these purposes, we delete or de-identify it. We also retain privacy-request and related compliance records, including records of opt-out requests, for as long as reasonably necessary to honor privacy choices, demonstrate compliance, and meet legal obligations.
We use administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, use, disclosure, alteration, or destruction. However, no security measures are completely effective, and we cannot guarantee the security of personal information. If a security incident involving personal information requires notice under applicable law, we will provide notice as required by law.
Our websites and app are not intended for children under 13. We do not knowingly collect personal information online from children under 13 without parental consent as required by law. We do not knowingly sell or share the personal information of consumers under 16. Children may visit our restaurants and participate in activities with a parent or other adult. We may receive limited information about a child from an accompanying adult, such as a child’s name or information provided in connection with a reservation or special occasion.
Our services are operated from the United States. If you access or use our websites, mobile app, or other services from outside the U.S., your personal information may be transferred to, processed, and stored in the U.S. and in other countries where our service providers operate.
For stays at our guest suites and vacation rentals, we may collect information needed to manage your stay, including booking and stay details, contact information, stay preferences, billing and transaction information, and identification information where required by law. We may receive some of this information from lodging and booking platforms and other service providers as described in Section 3. Lodging information becomes part of your Simms guest profile as described in Section 4.
Our websites, mobile app, and communications may contain links to third-party websites and services, including reservation, delivery, review, and social platforms. Those third parties operate under their own privacy policies and practices, which we encourage you to review.
We may update this policy from time to time. When we do, we will post the updated Policy and revise the “Last Updated” date at the top of the Policy. We may provide additional notice for material changes where appropriate or required by law.
Simms Restaurants — Privacy
c/o MWH LLC
3500 Sepulveda, Unit 100
Manhattan Beach, CA 90266
Email: [email protected]
Toll-free: 1-833-997-1238
If you have a disability and need this policy in an alternative format, contact us using the methods above.
